authentically grown
ABOUT
Marketing professional with over fifteen years experience, I am passionate about building an emotional connection between a brand and its loyalists in an authentic and approachable way. Particularly within food, beverage and wellness, I have experienced what it takes to bring a company from start-up to a category leader. Never afraid to dive in and help execute, I provide value by resourcefully looking at all angles while being respectful and reliable in achieving measurable goals.
SERVICES
Brand Strategy
& Development
Strategic Brand, Influencer
& Chef Relations
Brand Packaging
& Design
PR, Communications
& Storytelling
Product Innovation
Integrated Marketing Management
Highly Curated International
& Local Media Experiences
Outside Firm Management -
R&D, Design, PR, Photography +
WHAT DOES SUCCESS MEAN TO YOU?
Are you doing the right things to allow your brand to succeed?
What marketing levers are you pulling now? Are they successful? How do you know?
Even better, let's start with what 'marketing success' means to you.
A baseline Marketing Audit & Assessment deep dives and evaluates all aspects of your current marketing efforts ~ examines brand history, key messaging, points of differentiation, target consumer, competitive research, interviews key stakeholders and more.
A comprehensive report with recommendations will help guide your next steps and future considerations.
A powerful first step towards a brighter future ~
"Kirsten also has an incredible ability to tap into a brand’s essence and create a comprehensive marketing and communication plan that takes the brand to the next level."
"She developed annual marketing plans/budgets with clear KPIs, created departmental structure with clear accountability and reporting, led development of new product process, managed agencies, rebuilt our website, and managed our digital ad agency and strategy."
"She did a great job creating and delivering marketing campaigns and reporting out results, managing a team of agencies and other consultants."
